I'd like to spend a few moments talking about microfiber. It has a creepy sort of ubiquity that could potentially alter our culture - think Velcro or polyester. How easy is it to find 100% cotton socks? (Right. I thought so.) If Buck Henry wrote The Graduate today, he'd substitute microfiber for plastic.
Sure microfiber is made of some magic substance that somehow deflects sticky kid fingers and it's made from fibers 200 times finer than human hair. But is it attractive? Does it feel remotely of this earth. No mssr's et madames, it does not. Still, we just bought two couches made of the stuff. Did I say resistance is futile (or in this case- resistance is textile? Oh. Boo.)
But, you say- those microfiber towels and sponges are groovy because they naturally attract dirt and dust. Well, I've found that they only do that when your hand is moving the cloth in the general direction of the dust. Like it doesn't work if the cloth is in the closet with the cleaning products and the dust is in the living room. See: not as magical as you might think. Still, you say, they're good for the planet, no more using all those paper towels. Okay. I'll give you that one. Oh, don't forget it's great for performance apparel because of it's amazing wicking ability. Right. If I had amazing wicking ability I'd be popular too.